New Orleans, LA, USA
Advertising · Data and Analytics · Design · Professional Services · Sales and Marketing · Software
Lucid is an audience platform for sourcing and understanding human answers, real deterministic data about human behavior at scale. It develops Fulcrum, a global marketplace for market research sample, and introduced programmatic buying and selling to the market research industry. It also created Federated Sample, a full-service sample provider that, using our proprietary technology, empowers clients to do market research. Its AdTech business unit is called Proof and delivers real-time digital media measurement audience and effectiveness. It was founded in 2010 and is headquartered in New Orleans, Louisiana.
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